In tough times, just like these families, many businesses try to reduce expenses anywhere they can. One of the first things to get slashed is their marketing budget. They see marketing as a “nice to do” activity that can be resumed when the economy picks up again rather than as a “need to do” effort to keep their business strong now. Months later they just can’t understand why their business has slowed down even further & now are thinking about closing up sh…

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