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5 Ways To Smart Marketing

Feb 8th, 2009  |  Categories:  Milton's Blog
Ken Ng
Here are some timely ideas from from my friend C.J. Hayden: Maybe now is just the right time to get really, really smart about your marketing. Here’s what that might look like: 1. Target, target, target. It’s tempting when business starts looking scarce to throw your net wider and market to all kinds of prospects. But this is exactly the wrong approach. Marketing to multiple audiences diffuses your efforts and stretches your resources too thinly. Instead, focus in on the most likely …

Ken Ng

Ken Ng is the regional publisher of the Hawaii Edition of Professional Performance Magazine. Ken is the son of a Cantonese Classical Opera Diva. At age 9 he performed as a maid and lady in waiting. The entrepreneur in him started a food processing and distribution business that catered to Chinese restaurants at age 18. His country called at age 21 to serve. The last year was as a logistics specialist supplying combat soldiers. This resulted in an US Army Commendation Medal and Citation for Meritorious Service. He has 30 years of financial industry services experience to include personal insurance, comprehensive wealth management, and trust planning and services. Pursuing his passion to serve senior citizens and women empowerment has led him to launch the Hawaii Performance Magazine.